Marketing demo

One trusted model. Every consuming tool.

Decant runs on GCP and BigQuery underneath. Agencies consume the reconciled model wherever work already happens: dashboards, Sheets, reports, APIs, warehouse tables, and the AI analyst.

Run the walkthrough -> Back to site

Inputs Meta Google TikTok CSV drop

Decant core

Reconciled performance model BigQuery + dbt + config + QA

Consume BI Sheets API AI analyst

Demo script

Show the same truth four ways.

Use this in sales calls: start with messy inputs, prove reconciliation, then switch destinations without changing the model.

Client Growth Dashboard reconciled

Spend$482,114

Purchases11,240

Blended CAC$42.89

Insight TikTok prospecting is lifting blended conversion volume, but Meta retargeting is carrying margin.

Move 8% of spend from low-margin Google nonbrand into Meta retargeting until CAC crosses $45.

client_monthly_rollup.csv export-ready

client	platform	spend	primary_kpi	cpa	status
Apex DTC	Meta	$214,020	5,822	$36.76	TIE
Apex DTC	Google	$168,314	3,341	$50.38	TIE
Apex DTC	TikTok	$99,780	2,077	$48.04	TIE

GET /metrics/query tenant-scoped

{
  "tenant": "apex",
  "date_range": "2026-04",
  "metrics": ["spend", "primary_kpi", "cpa", "roas"],
  "dimensions": ["client", "platform", "funnel_stage"]
}

{
  "rows": 18,
  "source": "apex__reporting.reporting_table",
  "reconciliation": "passed"
}

AI analyst grounded in model

Which platform should we defend in the QBR?

Defend Meta retargeting. It has the strongest margin-adjusted CPA at $36.76 and reconciles to Ads Manager. TikTok is helping volume, but its CPA rises above target after day 18.

Can I show the proof?

Yes. Spend, purchases, and revenue all tie for April. I would show the reconciliation report before the recommendation slide.

Positioning

The consuming tool is replaceable. The trusted model is not.

Backend GCP + BigQuery

Tenant-isolated datasets, dbt models, config-as-code, reconciliation gates, and controlled query access.

Model Agency performance truth

Cross-platform ad x date grain, tall conversions, KPI pointers, attribution windows, margins, dimensions, and QA.

Consumption Tool-agnostic delivery

Dashboards, Sheets, exports, APIs, warehouse tables, decks, portals, and AI answers all read from the same governed source.

One trusted model. Every consuming tool.

Show the same truth four ways.

The consuming tool is replaceable. The trusted model is not.

A demo that sells trust, not dashboards.